Pedigree Heroes

If people endure tough times they’re seen as heroic. If dogs do, they’re seen as damaged. We wanted to change that. We wanted to convince people that shelter dog’s weren’t broken, they were brave. They weren’t bad, they were special. They weren’t to be pitied, they were to be adopted. Film by Lance Acord. Print by Andy Anderson. Done while I was full-time writer at Chiat\Day LA.