Hulu Sellouts
Selling out used to bad, today it’s the American dream. So we embraced it by openly paying athletes big money to shamelessly announce that Hulu has live sports. This was done while freelancing at Big Family Table and led to the campaign that’s still running today.
Sellouts sold out in their own special way.
Joel “The Process” Embiid sold out by changing his nickname to Joel “Hulu Has Live Sports” Embiid.
Damian Lillard sold out with some sponsored ink. He then showed his followers what it was, and how much and how much money he got.
And Giannis Antetokounmpo sold out by teasing the release of his first ever sneakers, which were actually Hulu Has Live Sports slippers.